Editor’s Letter
Issue 03 SS12

It is with the now familiar sense of impending deadline (read 'doom') that I am finally alone and contemplating a common thread that will weave together another five months or so of commissions. But where to begin? It has by now become quite clear that we do not theme each issue, instead, each issue is pulled together by an essence of fun, of London or of celebration that somehow makes sense to us. It is a personal perspective, influenced by those around me; my brilliant team, rather marvellous friends and the various celebrities that colour everyday life. A personal perspective shared, I have come to realise, by many others.

It is often a case of from the sublime to the ridiculous, but isn't that generally how life is? I'm aware it's not the given synopsis of a fashion title, but then I've come to realise that is precisely the point, that we are not your conventional fashion magazine.

And so then, to the covers; a selection of pure homegrown talent that are larger than life, individually vivacious and immediately iconic. So with great pride we offer up Ponystep SS12, graced by Britain's finest; Georgia May Jagger, Amir Khan, Daphne Guinness, Jourdan Dunn and the legendary Joan Collins. It's about as diverse a bunch as you can get, captured in full colour by our good friend Mr Miles Aldridge and influenced immensely by our current obsession with the iconic French magazine Façade. We consider it the most gracious of tributes!

Peppered with other celebrities from stage and screen, from the fashion world, from the art, design and music industries respectively, this issue is rather difficult to summarise. So I won't. Instead I shall leave you with this: my summary of the magazine to a close friend;

"At the end of the day we are producing a magazine, of things and people that we love. We are not trying to change the world, just make it a little more colourful."

— Richard Mortimer, London April 2012